Qualitative Data – Based on people’s opinions on the subject; therefore it is more likely
to be about their personal tastes rather than groups they belong to and cannot
be grouped as easily into definite categories… “What genres of music do you
like?” Which forms of music video do you like most?”
Quantitative Data
– When the
data is numerical and easy to order it is quantitative because it is based on
closed or one answer questions like… “Are you male or female?”, “Where do you
live?” or “How old are you?”
Demographic Data –
A statistical map of a
population, showing things like age, income, education clearly and giving an
idea of where the majority of the target audience is based.
Psychographic
Data – The study of
people’s values, behaviour, attitudes, activity, interests and opinions.
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