One of the main ideologies behind the poster was to make sure that it was as simple as possible, which I think makes it a lot more bold - and helps to make it stand out much more especially with the positive balanced on the negative space almost equally. I wanted each of the images to be different (it was also key to try and use different photographers) to highlight that they are completely different bands - something which relates to the broadness of Hull's music scene.
It was based on a flyer for Richard Hawley's Hull City Hall gig, and a flyer for The Crookes. Both of these flyers are very simple - with the Richard Hawley flyer being only in black and white with bold white lettering making it stand out; and The Crookes' flyer uses parallel lines in order to break up the flyer and draw focus around certain areas - which I have done with the main title in the poster above.
I think that my poster breaks the mainstream convention to appeal to a more niche audience - simply because it is more understated than posters usually would be; this also helps to appeal to my niche target audience who like the style of music because it is a more mature subtle/understated design.
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